Paid marketing vs Organic marketing: the subtle difference between the two is the ‘Free’ factor. When you gain followers or get likes and engagements on your Instagram post without running an ad, it’s organic marketing. On the contrary, when you pay for a sponsored post to reach a target group to showcase your product or service, it’s paid marketing.
Let’s dig deep to understand the concept of Organic marketing and Paid marketing.
What’s organic marketing?
While scrolling Instagram, did you like or share any post with your friends or on your story because you loved it? That’s organic social media marketing. It involves generating traffic to your business over time rather than paying for it using organic marketing strategies.
While you should use social media channels, SEO nurtures 1000+% more traffic than organic social media, so you should focus on that when you are doing organic marketing.
What’s Paid Marketing?
While scrolling through Instagram, you may have noticed posts with the word ‘sponsored’ on your feed. Such posts are paid ads. So, in simple words, paid marketing allows you to microtargeting your ideal audience with paid media to reach people who might not have heard about your business otherwise.
Paid Marketing vs Organic Marketing
What are the objectives?
- drive organic traffic
- boost brand awareness
- Build a long-lasting connection with the audience
- Generate potential leads
- Convert TG into a long-term customer
- Boost revenue
What are the ways of marketing?
Organic Marketing tools:
- Organic posts on various social media platforms
- Blog posts
- User-generated content
Paid Marketing tools:
- Pay-per-click ads
- Sponsored posts
- Display ads
- YouTube video ads
- Search ads
How to measure the effectiveness?
Using organic marketing metrics, analyze which content drives the most traffic to your site, how those campaigns generate leads, and which channels drive the most high-converting traffic to your site to evaluate the effectiveness of your organic marketing efforts.
Using Paid marketing metrics, like ROI, impressions, conversion rates, and return on ad spend, you can measure the effectiveness of paid marketing.
While both marketing strategies have their own relevance when it comes to optimally utilize resources for desired marketing results. A successfully integrated marketing strategy balances the equilibrium of organic marketing and paid marketing to reach the right TG and drive the marketing goals.
So, discriminating between the two isn’t right.