Local businesses mostly rely on word-of-mouth and local advertisement to attract customers but in today’s time, this isn’t sufficient. Your business needs a strategy for targeting localized searches and users, whether you have a physical location or serve an area online. This is where the Local SEO guide comes into the scene. 

Dropping stats bomb: 97% of users discover local businesses online. That’s a cue for you to re-think your business’s advertising strategy.

So, if Local SEO seems like an alien to you, no worries, keep reading because by the end you’ll say, ‘Why didn’t I use it before?’.

Let’s get started!

What is Local SEO?

Before jumping to what Local SEO is, let’s know what Local Search is. Whenever a person searches for information about products, services, or businesses in a specific location, it is known as a local search. And the strategy used to show up on the top of Google’s local search is known as Local SEO. In simple words, improving the ranking of your business to enhance online visibility and increase footfall in your physical store or drive traffic to your online store.

What are the benefits of Local SEO?

  • Business gets organic traffic
  • Reduce advertising costs
  • Boosts business’s online visibility
  • Increased footfall at online/offline store
  • Enhances Local business’s credibility 
  • Builds trust and customer loyalty 

What Local SEO tools you can use?

  • Listing on GMB: Google My Business is essential to rank on the top. According to Moz, Google considers this tool as one of the top factors when ranking businesses in organic search while determining organic local rankings.
  • Mobile Optimization of business website: Everyone’s day starts and ends with mobile in hand. Also, mobile gives the flexibility of searching and getting info instantly. Thus it becomes crucial for your business website to be mobile-friendly to smooth user experience.
  • Customer reviews: Believe it or not, customer reviews play a crucial role in decision making. Yes, Your reputation could be enhanced and your visibility in local search boosted by having plenty of authentic reviews, particularly positive ones. 
  • Get insight from social listing: Discover what people are saying about your business or in general in the area you are targeting – or even gather information about audience interests, priorities, etc. with social listening. Mold your Local SEO strategy accordingly.

What are Local SEO ranking factors 2022?

  • Google My Business
  • Online Reviews
  • Local Content
  • Backlink Profile
  • Behavioral Signals

Who needs Local SEO?

If your target audience is from a specific area, your business needs Local SEO.

  • Restaurants.
  • Law offices.
  • Local contractors.
  • Plumbers.
  • Real estate companies.
  • Medical service providers.
  • Stores and boutiques.
  • Hair salons.
  • Local non-profit organizations.
  • Local consultants.
  • Local marketing agencies

These are the key points on how to enhance your local SEO efforts. It’s important to keep in mind that your local SEO efforts can span across multiple locations if you’re targeting more than one area.