Are short videos new viral content for your brand? 

Are short videos new viral content for your brand? 

In today’s time, where the audience’s attention span has dropped drastically, brands are on a constant hunt for content that can hold, engage, and convert their target audience into potential customers. So, one can say that marketers are looking for viral...
Common Market Research mistakes to Say ‘No’

Common Market Research mistakes to Say ‘No’

Ever launched a product or service without market research? Was the end result desirable or turned out to be a disaster? Maybe we know the answer! In simple words, it’s a marketing blunder that can cost you time and resources and may even turn out to be a catastrophe...
Why should small businesses use digital marketing?

Why should small businesses use digital marketing?

When we get started with our business, our focus is always on getting the first customer to walk through the door. For that, many small businesses rely on traditional marketing to give a boost to their business but not all get the success. The reason may vary but what...