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Gwalior Municipal Corporation

About:

Gwalior Municipal Corporation (GMC) needs no introduction, after all, it’s the force behind spreading awareness and initiating the conversation about personal and public hygiene

The Objective:

A digital campaign to make the audience aware of personal hygiene and public cleanliness. Further, to make them responsible and accountable.

The How:

  1. Don’t we all wish for a magic wand that could clean our mess in a wink?

Well, it’s possible in Hogwarts, not here. 

 So, we curated simple yet crisp messages for GMC to wake up citizens from their callous slumber.

  1. What’s the best way to draw attention?

Any guesses?

In Vidya Balan’s Voice, “Entertainment, Entertainment, & Entertainment’

And that’s what we exactly did. 

We revamped the social awareness creatives with tweaked Bollywood dialogues.

  1. Okay, this is not all about entertaining but spreading awareness. 

So, we tested the audience’s knowledge of Waste management through quizzes and polls.

And guess what?

The audience did pretty well!

  1. And who doesn’t love getting featured? 

We tapped into the audience’s social media, asked them to take a step toward waste management, and share the snapshot to get featured on GMC’s social media. Thus, initiating the much-needed talk on cleanliness and its importance.

The Services rendered:

  • Feed Designing: With a pinch of entertainment, aligned the feed with the GMC’s objectives to spark the conversation.
  • Social Media Campaigning: We designed a comprehensive social media campaign with interactive content for greater audience engagement.
  • Facebook Advertisement: We reached the TG and delivered the brand’s message via quirky and entertaining ad copies.

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