Gwalior Municipal Corporation
About:
Gwalior Municipal Corporation (GMC) needs no introduction, after all, it’s the force behind spreading awareness and initiating the conversation about personal and public hygiene
The Objective:
A digital campaign to make the audience aware of personal hygiene and public cleanliness. Further, to make them responsible and accountable.
The How:
- Don’t we all wish for a magic wand that could clean our mess in a wink?
Well, it’s possible in Hogwarts, not here.
So, we curated simple yet crisp messages for GMC to wake up citizens from their callous slumber.
- What’s the best way to draw attention?
Any guesses?
In Vidya Balan’s Voice, “Entertainment, Entertainment, & Entertainment’
And that’s what we exactly did.
We revamped the social awareness creatives with tweaked Bollywood dialogues.
- Okay, this is not all about entertaining but spreading awareness.
So, we tested the audience’s knowledge of Waste management through quizzes and polls.
And guess what?
The audience did pretty well!
- And who doesn’t love getting featured?
We tapped into the audience’s social media, asked them to take a step toward waste management, and share the snapshot to get featured on GMC’s social media. Thus, initiating the much-needed talk on cleanliness and its importance.
The Services rendered:
- Feed Designing: With a pinch of entertainment, aligned the feed with the GMC’s objectives to spark the conversation.
- Social Media Campaigning: We designed a comprehensive social media campaign with interactive content for greater audience engagement.
- Facebook Advertisement: We reached the TG and delivered the brand’s message via quirky and entertaining ad copies.
OUR LATEST WORK
