Bannstudio July Edition: What We Built This Month
Every moment, every topical issue gives a brand two choices: either go by the beaten track or build a relevant story based on the essence of their brand. This month, Guru Purnima provided an opportunity for us to focus on gratitude, guidance and mentorship from different angles and using various perspectives. Take a look at some of the Guru Purnima creatives we have created this month. JK Stone: Gratitude Etched In Stone To create the Guru Purnima concept for JK Stone, we decided to use the most obvious metaphor. A blank stone slab gradually turned into a minimalistic image of a guru sitting under a banyan tree surrounded by his disciples. Once the picture is completed, the camera shows that it’s carved in stone. A simple idea behind this concept: Great teachings like stone never fade away. Kisna: Walking the Path of Wisdom To create Guru Purnima concept for Kisna, we transformed jewellery into a sign of reverence by creating the jewellery piece based on a guru’s charan (feet). This concept combines the cultural symbolism with the elegance of craftsmanship, which makes it special. Palladio: The Guru Who Shapes a Home For Palladio, we envisaged a guru entering a beautifully designed home. The idea behind the campaign was how architecture creates a house but wisdom and values make a home. It was an interesting way to associate Guru Purnima with the brand. Senco: A Mother’s First Lessons Not all gurus wear robes or teach in classrooms. For Senco, we conceptualized the relationship between a mother and daughter as they looked at an old photograph together. The creative saluted mothers as our first teachers, mentors and gurus by elevating a festive salutation to an engaging storytelling experience. Seven Opal: The Blessing That Stays With You For Seven Opal, we developed a premium visual where a hand of a guru is raised in a gesture of blessing, giving out light and warmth from its fingers, with an opal ring in the foreground. The concept of blessing, wisdom and guidance, which stays throughout one’s lifetime. Marino Fitness: A Modern-Day Guru In the case of Marino Fitness, we thought about a fitness trainer as the guru. The concept showcased not only how trainers helped people improve physically but inspired their discipline, confidence and personal development. The idea was an ode to those mentors who make one stronger not only physically but spiritually, thus becoming modern-day gurus. This Month’s Takeaways One takeaway while developing these campaigns was that the most topical content should come from the brand, not the occasion. The same festival could lead to completely different stories depending on the industry. A stone brand could talk about timeless knowledge, a jewellery brand could show respect through its designs, a fitness brand could give tribute to mentors who change people’s lives. The trick was to find this very connection. This is exactly what we are trying to achieve at Bannstudio – create topical campaigns relevant and unique for each brand. We are looking forward to creating new ideas, campaigns and stories in the coming month. See you in the next edition.