Bapuna Alcobrew Branding & Creative Work

Bapuna Alcobrew

Rooted in legacy.
Reintroduced by Bannstudio.

Bapuna Alcobrew is the flagship company of the Bapuna Group and one of the leading distillers in Central India. With decades of experience in spirits production, Bapuna Alcobrew has established expertise in high-quality grain-based distillation and bottling, serving both domestic markets and private label partners.

Brand Challenges

At the outset, Bapuna faced the following key challenges:

Visual Identity Gap

The brand lacked a cohesive, unified visual identity and packaging design language that could appeal to both traditional markets and new consumer segments.

Brand Perception

As a long-standing producer, Bapuna Alcobrew needed creative assets that conveyed premium quality and craftsmanship while remaining culturally relevant.

Digital Creative Content

To activate the brand across social media and marketing collateral, Bapuna required a structured creative approach with consistent storytelling and audience engagement strategies.

Solutions Delivered

Branding & Design

Bannstudio led the creative redesign for Bapuna Alcobrew’s product identity by:

Refining Brand Visual Elements: Updated design motifs and brand color systems that reflect the brand’s heritage and premium positioning.
Iconography & Brand Markers: Created supporting graphical elements that reinforce brand recall and authenticity.

This work ensured that every touchpoint—from bottle labels to promotional materials—echoed a cohesive brand aesthetic aligned with Bapuna’s legacy and future growth vision.

Creative Collateral & Design Assets

To support broader marketing efforts, Bannstudio developed a suite of creative design assets including:

Branded Visual Templates: Crafted adaptable visual frameworks for digital and offline use, enabling consistency across campaigns and communication mediums.
Marketing Collaterals: Designed promotional posters, product panels, and brand story visuals that could be used in trade shows, point-of-sale displays, and internal presentations.

These assets provided a flexible and scalable toolkit for Bapuna to maintain brand standards and visual excellence across touchpoints.

Social Media Strategy & Content Development

Understanding the importance of engaging digital audiences, Bannstudio delivered:

Content Strategy Framework: Defined creative pillars that support consistent brand storytelling, including heritage highlights, product features, cultural relevance, and lifestyle connections.
Creative Content Execution: Developed visual content and post layouts optimized for social media engagement that reflect the refined brand identity.
Audience Positioning Guidance: Provided strategic guidance on how to communicate key brand messages effectively to target segments across platforms.

This enabled Bapuna Alcobrew to begin building a purposeful and recognisable presence on social channels.