Nav Nirman, a leader in construction innovation, has specialized in advanced formwork systems since 2003. With 20+ years of expertise, cutting-edge technology, and a skilled team, they design, produce, and supply top-quality solutions, setting industry standards with modern production facilities.
The company had minimal engagement on social media platforms, limiting their ability to connect with potential clients and showcase their projects and innovations.
While Nav Nirman had invested in Google Ads, the campaigns were not effectively generating leads, leading to a poor return on investment.
Overall, Nav Nirman struggled with a lack of online presence, which affected their brand recognition and credibility in the industry.
The website underwent a complete redesign to enhance user experience and functionality. Key elements included improving site speed, mobile responsiveness, and navigation. Additionally, high-quality content was created to better inform visitors about Nav Nirman’s products and services.
A thorough SEO audit was conducted, and on-page and off-page optimization strategies were implemented. This included keyword research, meta tag optimization, and the creation of valuable content that targeted relevant keywords. As a result, Nav Nirman’s website began to rank higher in search engine results, increasing organic traffic.
The Google Ads campaigns were restructured to target specific demographics and keywords that aligned with Nav Nirman’s offerings. A/B testing was conducted on ad copy and landing pages to improve conversion rates. This strategic approach led to a significant increase in qualified leads and a better return on ad spend.
A professional pitch deck was created to effectively communicate Nav Nirman’s value proposition to potential clients and partners. This presentation highlighted their expertise, innovative solutions, and successful projects, making it easier for the sales team to engage with prospects.
A social media strategy was developed to enhance Nav Nirman’s online presence. This included regular posting of project updates, industry news, and engaging content that resonated with their target audience. The company also began to leverage platforms like LinkedIn to connect with industry professionals and potential clients.
In conclusion, Through a strategic approach to digital marketing, Nav Nirman successfully overcame its challenges related to online presence and lead generation. By optimizing their website, enhancing SEO, restructuring Google Ads campaigns, creating a compelling pitch deck, and improving social media engagement, the company positioned itself as a leader in the construction sector.
