When Bappa Became the Brief: Campaigns Beyond Festive Greetings
The celebration of Ganesh Chaturthi is one of the most awaited celebrations of the Indian marketing calendar and every year brands think of new and innovative ways to welcome Bappa in their brand story. Though festive greetings are an indispensable part of any brand campaign, those campaigns that go further from a standard “Happy Ganesh Chaturthi” post stand out and create an impression. Brands use this occasion for not only demonstrating their creativity but also connecting with the festive theme through different ways such as product placement, visual metaphor, heartwarming messages, cultural storytelling, and more. Not only do the campaigns feature Lord Ganesha but also make a relevant connection between the brand and the meaning of his existence. With the influx of festive posts in social media feeds, these unique campaigns demonstrate how an ordinary holiday becomes an inspirational creative brief. Now let us review some examples of those campaigns that went beyond a festive greeting and became memorable for audiences. 1. BookMyShow 2. Kotak 3. Uber 4. McDonald’s India 5. Paperboat 6. Yulubike 7. Yokohama 8. Pizza Hut India 9. Alpenliebe 10. Nayara Energy
Creative Teacher’s Day Campaign Ideas for Social Media Marketing
Teachers’ Day is one of those days when most of us have something in common. It doesn’t matter whether it was a school teacher, a mentor, a coach, or just an educator who helped us develop in the right direction; there is always someone we will be thankful for. Thus, from the brands’ perspective, it becomes a wonderful opportunity to create some great content. Instead of creating simple messages like “Happy Teacher’s Day”, the best campaign ideas revolve around the values left by teachers or memorable life lessons they gave us. Some of the campaigns praise our mentors, while others find a link between learning and the company itself or its audience. Amid the abundance of various advertisements in your social media feed, it is important to remember that the most successful campaigns have something unique in them; something that evokes feelings, nostalgia, and appreciation towards the educators who helped us become what we are. Now let’s see what ideas brands came up with for Teachers’ Day celebration. 1. Portronics India 2. McVitie’s India 3. Croma 4. Havmor 5. Alpenliebe 6. Happydent 7. Voltas 8. Yokohama 9. Head & Shoulders India 10. Hajmola India