Calories Count

Healthy made practical.
Calorie Count by Bannstudio.

Calorie Count focuses on helping individuals achieve their fitness and health goals through calculated calorie intake and customized meal plans. The brand caters to a wide audience including working professionals, students, and homemakers—people looking for sustainable health solutions without extreme diets. With education and personalization at its core, Calorie Count aims to empower users to make informed food choices while building long-term healthy habits.

Brand Challenges

Before launch, Calorie Count faced fundamental brand and digital challenges:

No Digital Presence

The brand had no website or social media platforms, making discovery and trust-building impossible.

Undefined Marketing Strategy

There was no clear roadmap to communicate the brand’s value proposition or attract the right audience.

Lack of Brand Identity

Without a visual identity or tone of voice, Calorie Count struggled to position itself in a competitive wellness market.

Solutions Delivered

Brand Identity & Positioning

Bannstudio established a strong, approachable brand foundation by:

Designing a clean and vibrant visual identity using health-centric colors like greens, oranges, and neutral tones
Defining a friendly, encouraging, and non-judgmental tone of voice to build trust and relatability
Clarifying the brand’s USP: personalized calorie-based nutrition plans without extreme restrictions

This ensured Calorie Count communicated credibility, motivation, and accessibility across all touchpoints.

Website Design & Development

To anchor the brand digitally, Bannstudio designed and developed a user-friendly website that:

Clearly showcased services such as calorie tracking, personalized meal plans, and consultations
Educated users on how calorie-based nutrition works through simple, structured content
Integrated lead capture forms and strong CTAs to drive inquiries and conversions
Delivered a clean, responsive experience across devices

The website became the central platform for brand discovery, education, and lead generation.

Digital Marketing & Social Media Strategy

Bannstudio launched Calorie Count’s digital marketing ecosystem with a focus on community building:

Set up brand presence on Instagram and Facebook
Developed a content strategy centered on education, lifestyle tips, motivation, and healthy habits
Created relatable and aspirational content to connect with everyday audiences
Implemented SEO best practices targeting keywords like calorie count plan, custom diet plans, and healthy meal prep

This approach helped Calorie Count begin building awareness, engagement, and long-term organic visibility.