Purixa

Launched smart. Scaled ready.
Purixa by Bannstudio.

Purixa is a hygiene brand offering a range of wet wipes designed for multiple use cases, including hand and facial cleansing, makeup removal, baby care, and personal hygiene. Products are formulated with a high water content and gentle ingredients to appeal to health-conscious consumers who value skin safety and convenience.

Brand Challenges

At the outset, Purixa faced the following key challenges:

Brand Identity

As a new entrant in a crowded FMCG space, Purixa needed a strong visual and positioning identity that conveyed quality, safety, and daily usefulness.

Product Communication

Effectively showcasing product benefits online required clear design, photography, and compelling messaging.

Digital Presence

There was no existing website or social media footprint, making it imperative to build both from scratch.

Market Awareness

Without brand awareness, initial customer discovery and trust building would be difficult.

Solutions Delivered

Product Designing

Bannstudio led the development of the Purixa product presentation by:

Crafting clear and consumer-centric product descriptors
Designing packaging templates that reinforced a clean, modern aesthetic suited to target users.
Ensuring product messaging was consistent across categories (e.g., baby care vs personal wipes).

This stage ensured that the products were not just effective in use, but also communicative in brand value at first glance.

Website Solution

Bannstudio delivered a fully functional e-commerce website that enabled product browsing and secure online purchases. Key features included:

Shop Pages with product categories
Responsive Design ensures seamless use on mobile and desktop.
Branding Elements integrated throughout the user experience to maintain consistency.
Checkout Flow with multiple payment options and security assurances.
SEO-Ready Architecture for discoverability.

The site also reinforced Purixa’s value propositions, and aligning with consumer expectations for transparency.

Social Media Marketing

Bannstudio created the Purixa Instagram profile and initial content strategy aimed at building engagement and brand trust. Work includes:

Profile Setup with clear bio and visual identity.
Content Themes focused on product use cases
Post Formats including short videos, product highlights, and lifestyle imagery that demonstrate real utility.
Hashtag Strategy to attract relevant target audiences such as parents, fitness enthusiasts, and everyday users.

Initial content emphasizes usefulness in daily contexts, setting the tone for audience engagement.