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Purixa Wipes is a modern hygiene brand dedicated to providing effective, and convenient cleansing wipes for everyday use. Designed for health-conscious consumers, the brand focuses on premium formulation and user comfort while offering a reliable solution for personal and on-the-go hygiene.
The objective was to create a clean, intuitive, and trustworthy website that clearly communicates Purixa’s product benefits, reinforces brand credibility, and enhances user engagement. The platform needed to make it effortless for visitors to discover product variants, understand key differentiators, and complete purchases with confidence.
The UX strategy centered around clarity and ease of navigation. A logical information architecture was designed to guide users through product categories and highlight unique benefits such as gentle formulas, skin suitability, and specific usage occasions. Menus and pathways were simplified to reduce cognitive load and enable users to find what they need quickly.
The UI design adopts a fresh and minimalist visual language that aligns with Purixa’s hygiene-centric brand identity. A soothing color palette paired with crisp white space creates a sense of cleanliness and trust. High-quality product photography, clear labels, and readable typography enhance both aesthetic appeal and usability, making product information easily accessible.
Interactive elements such as calls-to-action, buttons, and product filters were optimized for responsiveness across devices to ensure a smooth browsing experience on desktop and mobile. Key product attributes and usage scenarios were presented using structured layouts and visual cues to support user decision-making without overwhelming them.
The Purixa Wipes website, designed entirely from scratch by Bannstudio, successfully delivers a user-centric digital experience that balances clarity, ease of use, and trust. The updated UI/UX strengthens product visibility, clarifies value propositions, and supports seamless shopping journeys positioning Purixa as a credible and modern hygiene brand with a strong foundation for digital growth.
