Social Media Strategy for Radisson Gwalior

Radisson

Global standards. Local relevance.
Radisson by Bannstudio.

Radisson Gwalior is committed to delivering exceptional guest experiences through a blend of modern amenities, refined service, and culturally relevant offerings. From luxury stays to food festivals and special events, the hotel aims to build long-term relationships with guests by creating memorable moments—both offline and online

Brand Challenges

Inconsistent Digital Engagement

Despite strong on-ground experiences, online engagement did not fully reflect the brand’s premium positioning.

Limited Local Influencer Access

The brand needed credible local voices to amplify events and dining experiences.

Need for Hospitality-Specific Marketing Expertise

A partner was required who understood hotel marketing, seasonal promotions, and event-driven footfall strategies.

Solutions Delivered

Social Media Strategy & Performance Marketing

Bannstudio developed and executed a structured, multi-platform social media strategy tailored for hospitality marketing:

Planned and executed content calendars aligned with hotel offerings, dining promotions, festivals, and seasonal events
Designed premium creatives that balanced Radisson’s global brand guidelines with local cultural relevance
Implemented data-driven campaigns to improve reach, engagement, profile visits.

This ensured Radisson Gwalior maintained consistent digital visibility and stayed top-of-mind for local and visiting audiences.

Influencer Marketing & Event-Led Campaigns

To drive awareness and footfall, Bannstudio activated influencer and event-focused campaigns:

Identified and onboarded relevant local food, lifestyle, and city influencers
Promoted large-scale food festivals
Leveraged influencer-generated content to create authentic storytelling and social proof

These efforts helped Radisson Gwalior reach wider local audiences while maintaining brand credibility and trust.

Creative Production & Community Engagement

Bannstudio strengthened Radisson’s digital storytelling through high-quality content and interactive initiatives:

Managed on-site photoshoots and video shoots during events and promotions
Created engaging visual assets including reels, posters, and promotional creatives
Executed social media contests and giveaways to boost interaction, comments, shares, and follower growth

This approach ensured Radisson’s digital presence matched the richness of its on-ground hospitality experience.