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Tinku & Co. is a friendly, modern pet-care brand designed to bring comfort and trust to pets and their parents. Built around the idea that pets are family, the brand focuses on creating high-quality and playful products that make everyday pet care easier and happier.
The pet-care market is crowded with products that either feel overly clinical or excessively playful, often lacking balance between trust and emotional connection. Tinku & Co. needed a packaging identity that could stand out on shelves while clearly communicating without losing the fun and friendly nature that pet parents seek.
Bannstudio was entrusted with developing a complete packaging and brand identity system from scratch. The goal was to create a visual language that feels approachable yet dependable capturing the emotional bond between pets and their parents while ensuring strong shelf visibility and brand recall.
The packaging design features bold, rounded typography and vibrant colors that instantly feel friendly and welcoming. Playful elements such as paw-inspired graphics and soft shapes were used to symbolize care, and companionship. The overall design creates an energetic yet reassuring presence, making the brand instantly recognizable and relatable.
Clear labeling, structured layouts, and easy-to-read typography ensure that product information is communicated effectively. The packaging balances fun visuals with clear communication, allowing pet parents to quickly understand product purpose reinforcing trust without overwhelming the design.
Every element to the color palette and packaging layout works together to tell Tinku & Co.’s story of care, and joyful pet parenting. The design positions Tinku & Co. not just as a pet-care product, but as a companion brand that understands the emotional needs of pets and their families.
Through a thoughtfully designed packaging and branding system, Tinku & Co. successfully established a strong, and trustworthy identity in the pet-care space. The new packaging creates emotional connection, improves shelf appeal, and communicates reliability. Laying a solid foundation for brand recognition and long-term growth.
