Apart from its products, the manufacturing company has many other features that can be shared with the audiences. There are long years of experience and technical processes performed by various specialists in order to make the company exist and operate successfully.
Corporate film combines these characteristics allowing the viewers to get acquainted with the company and its capabilities apart from the information provided about its products and name.
Video production house HawkbyBann worked on a corporate film for ACME Universal Safezone 9 Limited, a known producer of industrial safety shoe manufacturer.
Interested in the final product? Watch the ACME corporate video on YouTube:
Introduction to ACME Universal
Being founded back in 1994 in Gwalior, Madhya Pradesh, ACME Universal is known for the production of industrial safety shoes.
The company’s growth proves its rich experience in this industry. According to the information available on the company’s official website, ACME has a manufacturing capability of more than 13,000 pairs of shoes daily.
Some facts about the company:
- Established: 1994
- Headquarters: Gwalior, Madhya Pradesh
- Specialization: Industrial safety shoes
- Manufacturing capacity: More than 13,000 pairs per day, as reported on its website
- Product focus: Safety shoes designed for demanding working environments
As a company of this size, the representation of capabilities goes beyond merely displaying their products. The company’s manufacturing capabilities, product range and workplace safety culture all form part of their identity.
Making a Story Out of a Manufacturing Business
The starting point in corporate video production is the answer to one very important question: what does the audience need to learn about the business?
Manufacturing firms may often have complex operations with plenty of technical information to share. Therefore, the filming has to structure all of that in a story that is both educational and digestible for the viewer.
In case of the safety footwear manufacturer ACME, one can approach the task by focusing on three essential areas:
- The brand: its history, experience and industry standing.
- The products: the footwear offered by the firm and the needs they satisfy.
- The manufacturing process: the capabilities and effort involved in producing the products.
All of this together enables corporate film to not only introduce the business but also to provide viewers with a deeper insight into the company’s activities.
What Does it Take to Create a Corporate Film?
A corporate film goes through a number of steps, each one contributing to the final product.
1. Getting to grips with the brief
In order to get ready for filming, the production team needs to have an understanding of the company’s goals and target audience.
This is achieved by establishing:
- What the company wants to convey to its audience
- What products, services or capabilities of the company deserve attention
- Where the film will be used; on the website, during the presentations etc.
2. Establishing the visual narrative
Having defined the communication strategy, the next step is to define how it will be translated visually.
When creating a manufacturing film, it may involve planning the shots according to the following items:
- Interior shots of factory buildings
- Shots of machinery, manufacturing activities
- Shots of products and close-ups
- Shots of the working environment
- Shots of company’s scale and capabilities
3. Preparation for the Shoot
Film production at a working manufacturing facility requires proper coordination. The following must be considered by the production team:
- Possible camera angles and lighting
- Access to filming locations
- Placement and movement of equipment throughout the facility
- Schedules and needs of both sides
- Shots to be made for the film narrative
Such preparations will allow the team to film efficiently and get the footage that will be useful for the film.
4. Post-production
Post-production will allow making the footage cohesive and turning it into a corporate film. Post-production includes such steps as:
- Selection and arrangement of footage
- Setting of the rhythm of the film
- Transitions between shots
- Integration of sound and music and other graphic elements
- Consistency check and presentation
The result is a consistent film that shows the professional image of the company.
The Role of HawkbyBann in the ACME Project
Video production is one of the creative directions at Bannstudio. With the help of HawkbyBann we develop projects that allow businesses to communicate through video.
ACME corporate film is one of the examples of such projects developed in cooperation with the company that produces industrial safety footwear.
This type of video project must ensure that the production process represents the company’s identity, products, and communication. The final film may also be a reusable company asset that will serve as a medium for communication in the following areas:
- The company’s websites and online platforms
- Corporate presentations
- Sales and business development meetings
- Brand and product communication
So, the corporate film is another great way for the company to introduce itself and its activities.
Do You Need to Make a Corporate Film for Your Brand?
The corporate video not only introduces the company but also ensures that viewers get to know about its activities, products, and capabilities.
HawkbyBann produces video content for businesses interested in corporate communication through film.
Here are some of our video production services which might interest you:
- Corporate films and company profiles
- Product and brand videos
- Commercial and promotional videos
- Business and brand storytelling
No matter if you need to introduce your company, present your product range or demonstrate your manufacturing capabilities, we can help you plan your next video project.
Looking to create a corporate film for your business? Get in touch with HawkbyBann to discuss your requirements.