The month of August was full of festivals, interesting times, and some great creative ideations at Bannstudio.
In August, we delved into the aspect of how brands could go beyond the usual greeting messages for various festivals and ideate on creating some campaigns that would stick in people’s minds. Whether it was Friendship Day, Raksha Bandhan, or Independence Day, we went through some of the most creative campaigns across all sectors to learn what makes them stand out.
While looking into the creative campaigns for Friendship Day, we went deep into some of the ways by which brands leveraged humour, nostalgia, and even friendship in their content.
Independence Day saw us explore some of the creative campaigns that went beyond waving tricolor and spoke of the various aspects of civic sense, culture, progress, and nationalism.
Raksha Bandhan offered some more insights into how brands managed to come up with campaigns based on the sibling bond, protection, and relationships that made Raksha Bandhan important.
Apart from the campaign breakdowns, we did a compilation of some of the best festive creatives across categories from brands.
Featured Campaigns & Creatives
Friendship Day
1. Kisna
2. Momo Adda
3. Nikunj Motors
Independence Day
1. JK Stones
2. Radisson
3. Find Your Balance
Raksha Bandhan
1. Kisna
2. JK Stones
3. Seven Opal
As we move into a new month, we’re excited to continue exploring the ideas, insights and campaigns that inspire better marketing. Stay tuned for more creative breakdowns, festive campaigns and brand stories from the Banngang.