Local businesses mostly rely on word-of-mouth and local advertisement to attract customers but in today’s time, this isn’t sufficient. Your business needs a strategy for targeting localized searches and users, whether you have a physical location or serve an area...
Paid marketing vs Organic marketing: the subtle difference between the two is the ‘Free’ factor. When you gain followers or get likes and engagements on your Instagram post without running an ad, it’s organic marketing. On the contrary, when you pay for a sponsored...
Digital Marketing is taking over the marketing world by storm and has become a driving force for small to big brands’ growth and boosted sales. Whether you want to build a strong social media presence or promote and sell products/services, digital marketing is the...
Indians celebrate Independence Day each year as a day to honor their leaders, as well as those who fought for the independence of India in the past. The date August 15, 1947, marked the day that India became an independent nation. On the 75th anniversary of...
Instagram has developed into the most attractive social media channel. One out of every two of its users follows at least one company page. Given Instagram’s influence, every company has a presence there, but the key is knowing how to reach your target market....
Do you get pop-up notifications of movies/series recommendations from Netflix or shopping recommendations from Myntra? Ever tried to connect the dots on how these apps show what we might be interested in? The simple answer is you’re the kingpin, and their marketing...
